Privacy Policy for PetsGoWhere.sg

Last updated: October 2025

PetsGoWhere.sg (“we”, “us”, “our”), operated in Singapore, is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) and other applicable regulations. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you use our website, services, or create an account on PetsGoWhere.sg.

By accessing or using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal and non-personal data to operate and improve our directory platform.

1.1 Personal Data Provided by You

When you interact with PetsGoWhere.sg, you may provide the following data:

  • Name
  • Email address
  • Phone number
  • Residential or business address
  • Account login details
  • Payment-related information (via Stripe, PayPal, or PayNow where applicable)
  • User-generated content such as:
    • Listings
    • Reviews
    • Photos and videos
    • Business information

1.2 Automatically Collected Data

Through cookies, analytics tools, and device/browser technologies:

  • IP address
  • Device type, browser type, operating system
  • Pages viewed, time spent, interactions
  • Location data (via browser-based geolocation for GeoDirectory features)
  • Cookies and tracking identifiers

1.3 Data from Third Parties

We may receive analytics or advertising data from:

  • Google Analytics
  • Google Ads
  • Meta Pixel (Facebook & Instagram)
  • TikTok Pixel (if activated)

2. How We Use Your Data

We use your information for all operational and marketing purposes, including but not limited to:

2.1 To Operate the Platform

  • Account creation, login, and profile management
  • Displaying business listings, user reviews, and uploaded content
  • Processing payments (if used)
  • Communicating with you regarding your submissions or account

2.2 For Website Improvement

  • Monitoring usage patterns
  • Enhancing search, filter, and recommendation features
  • Improving platform stability and performance

2.3 For Marketing & Advertising (You Chose Option B)

  • Personalised advertising via Google, Facebook, TikTok, and other ad platforms
  • Retargeting and remarketing campaigns
  • Email newsletters, promotions, and announcements
  • Behavioural analytics for marketing optimisation

2.4 For Safety & Compliance

  • Fraud detection
  • Spam protection
  • Legal compliance and dispute resolution

3. Cookies & Tracking Technologies

PetsGoWhere.sg uses cookies and similar technologies to provide a smooth experience.

We use:

  • Google Analytics 4
  • Google Tag Manager
  • Facebook/Instagram Pixel
  • TikTok Pixel
  • Standard WordPress and plugin cookies
  • GeoDirectory location-tracking (HTML5 browser consent)

You may disable cookies through your browser settings, but this may affect functionality such as location-based searches.

4. Sharing of Your Information

We may share your data with trusted third parties strictly for the purposes stated in this Policy:

4.1 Service Providers

  • Website hosting providers
  • Payment gateways (Stripe, PayPal, PayNow integrations)
  • Email service providers
  • Plugins and integrations required for platform functionality
  • Analytics and advertising partners
  • Content delivery networks

4.2 When Required by Law

We may disclose information to comply with legal requests, regulatory obligations, or to protect our legal rights.

We do not sell your personal data to any third party.

5. Payments

If online payment features are activated, payment information may be processed securely by:

  • Stripe
  • PayPal
  • PayNow providers
  • WooCommerce payment extensions (where applicable)

We do not store your full credit card details on our servers. All processing is handled by the respective payment platform under their own compliance standards.

6. User-Generated Content

By submitting listings, reviews, photos, videos, or business information, you agree that:

  • Content may be publicly displayed on our website
  • You hold the rights to the content submitted
  • Your profile details (e.g., name or username) may appear with your contributions

We reserve the right to remove content that violates our Terms of Use.

7. Third-Party Embeds & Integrations

Our website includes embedded and integrated content from third parties including:

  • Google Maps
  • YouTube
  • Facebook
  • Instagram
  • TikTok
  • WordPress plugins
  • Other mapping, media, or social tools

These services may collect data independently. You are encouraged to review their privacy policies.

8. Children’s & Family-Friendly Use

PetsGoWhere.sg is a family-friendly platform, but:

  • We do not knowingly collect data from children under 13 without parental consent.
  • Accounts for minors under 18 should be created with parental guidance.

If you believe a child has submitted personal data without consent, please contact us.

9. Your PDPA Rights

Under Singapore’s PDPA, you may:

  • Request access to your personal data
  • Request correction or updating of your data
  • Request deletion of your account and data
  • Withdraw consent for marketing or data processing
  • Request information about how your data is used

To exercise these rights, email us at:
📩 admin@petsgowhere.sg

10. Data Storage & Security

We store data on:

  • Our web hosting servers
  • WordPress database
  • Third-party email and analytics tools (where required)

We implement:

  • SSL encryption
  • Secure password hashing (WordPress default)
  • Firewall and malware monitoring
  • Access restrictions and 2FA (where enabled)

However, no method of digital transmission is 100% secure. We strive to protect your data but cannot guarantee absolute security.

11. Retention of Data

We retain personal data only as long as necessary for:

  • Website operation
  • Legal obligations
  • Dispute resolution
  • Account-related services

You may request deletion anytime.

12. International Transfers

Some third-party services (e.g., Google, Meta, Stripe) may store or process data outside Singapore. We ensure such transfers comply with PDPA standards.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Continued use of the website indicates acceptance of any changes.

14. Contact Us

For any privacy-related inquiries, requests, or concerns, contact us at:

📩 admin@petsgowhere.sg